Why choose Lasso? Here are 5 reasons. . .

We are not trying to please everybody.

But we work really hard to serve builders, developers and new home agencies! Lasso is designed to ‘work like you do’ using model processes, rules and best practices of leading builders and developers. You quickly get tangible benefits from Lasso CRM and achieve major returns on your investment over the long term.

Lasso really does help your frontline team sell.

Quite simply, Lasso CRM works for the frontline marketing and sales professionals who daily engage in building relationships with prospects and homebuyers. In fact, Lasso users are our #1 source of referrals.

Most builders operate with a pretty lean team.

Serving the building industry exclusively has helped us gain pretty deep insight into how new home marketing and sales works – busy people, multitasking, with lots of priorities to make each community a success. So you need support from people that know and care about your business, including experienced Client Managers that are your direct connection to the Lasso team for assistance and problem-solving throughout deployment, training, and beyond.

Preserve cash flow. Minimize your risk. Keep us accountable.

You pay as you go on a monthly subscription basis with Lasso. There are no long-term contracts and no upfront investment in on-premise software or hardware to buy, install or maintain. We also believe everyone is entitled to the latest software version so you get updates free, on a weekly release schedule.

Earning and keeping your trust means everything.

Our track record is fostered from being deployed on thousands of residential projects world-wide. But the market and the way you do business is always evolving. We understand our reputation and long-term value to our customers is built from listening to your ideas and constantly innovating to meet your needs.