Lasso whitepapers: Guides for CRM information


The following whitepapers are presented as resource guides to inform and to assist you with decisions about technology in real estate sales.

Cut Through the Clutter: How to Create an Awesome Marketing Email

By Angela McKay, Marketing Director, Lasso & Thais Cuffy, Marketing Manager, Lasso

The Online Sales Counselor

By Dave Clements, CEO, Lasso
& Mike Lyon, Principal, DoYouConvert.com

The 2012 Online Lead Follow-Up Survey

By Dave Clements, CEO, Lasso
& Mike Lyon, Principal, DoYouConvert.com

Power of People: ‘Why’ CRM Software in Real Estate.

By Dave Clements, CEO, Lasso

Email Marketing Best Practices

By Angela McKay, Marketing Director, Lasso

Five Simple Steps to CRM Selection

By Dave Clements, CEO, Lasso