Heartland Homes: Driving dramatic increases in monthly appointments using Lasso

“Lasso is a key strategic tool for both our online and onsite teams – it’s simple, easy to use and get results.”

Kevin Oakley, Director of Marketing

Overview

Heartland Homes is Pittsburgh’s #1 custom home builder, creating custom homes of the highest quality at an affordable price with excellent customer service that exceeds expectations. More than 25 years ago, Heartland Homes was created with the desire to be the very best. Whether a single-family home or an entire community, our goal was then – as it is now – to exceed customer expectations on every level.

Why Lasso?

Heartland initially deployed Lasso for their online sales counselor (OSC) program in 2010. In just a few months the number of appointments and conversions to sales skyrocketed, resulting in Lasso quickly being rolled out across Heartland’s entire sales team. Heartland has used Lasso to standardize the lead management process for hundreds of leads each month and to create a seamless hand-off from online counselors to the onsite sales teams. Scheduled follow-up processes, measuring activities and leveraging the power of Lasso CRM have facilitated improved communications and deeper relationships with prospective homebuyers – and is repeatedly driving dramatic increases in monthly appointments and more closed sales.